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Showing posts from 2010

The Gift That Keeps on Giving - Noah's Magic Shoes

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I feel so blessed that I have had the life I have, and because of that I feel compelled to give back every opportunity that I have. Giving people hope and helping others isn't that hard - sometimes it's as easy as just thinking about where you are shopping or making a purchase. Nothing touches me more than violence to another living being, and the I have been very fortunate to have been introduced to the Genesis Women's Shelter in Dallas.The work they do is amazing, and what hurts me the most is how much of a need there is for safe havens like Genesis. But back to giving back. Over a year ago Director Jan Langbein shared a story with some of her group about a boy who had come to live at one of the Genesis shelters. This six year old boy had never owned a new pair of shoes, and when he received the new pair of red sneakers he proclaimed that they were magic because the treads on them allowed him to walk up a slide backwards. From that story "Noah's Magic...

Excitement Builds Around The Opening of The New American Home

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I just saw an article in Nation's Building News today about The New American Home .  This publication is the official online newspaper of The National Association of Home Builders , and is available to you if you are a member of this amazing organization. If you are not a member, please feel free to contact us - we'll get the information to you that you need in time to join us at the International Builders Show and tour the home!

Pixie Dust

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I just returned from a magical week in Orlando. Someone said they scatter pixie dust at the airport when you arrive, and I'm starting to believe them. Not only was I able to take part in a home that will probably be one of the the high points of my Lifestylist® career, but I was also blessed to spend some very special time with my kids and grandkids and share my Lifestylist® approach with them. Being a Lifestylist incorporates life and style, and getting creative in the kitchen is definitely part of that. As part of the staging for The New American Home , I purchased a large amount of beautiful granny smith apples to add color and lifestyle to the kitchen. After we were finished with the shoot, I thought why not recycle them and make a pie with the grandkids? Neither of them had tried making a pie before, and with Thanksgiving being only a week away I thought this could be a great time to make their first. Jenna may only be 8 yrs old, but she loves to cook an...

Recycling Model Homes

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Welcome to my world. With budgets getting tighter every day, builders are looking for ways to cut costs but still increase sales. One way to do this is by renovating and recycling model home furniture and accessories they already have. This makes a lot of sense, but when employees or decorators are used for this task that don't understand merchandising, there's a good chance you won't get the desired results. Youngs Homes in Hobbs, NM asked me to come down and help them with their model home center a few years ago and had the right results - sales and traffic increased without it costing them a fortune.  Since then they have brought in some new models, and realized it was time to look at re-modeling what they had. Employees had helped where they could to decorate the new models, but they just weren't getting the desired results. The Home Idea Factory was given the task of creating some Lifestylist Designed models using only the furniture t...

Model Homes That Sell

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Anyone who has ever spent time in a model home has heard a buyer ask the sales person where they can purchase something that they see in the home. More often than not, the builder and sales team don't have any idea, and that memory point is lost. Lifestylist Design recently did a home for American Custom Builders that was a "ready to go home" - everything in the home was purchased within 10 miles of the home or was available online. By keeping the number of stores used to a minimum, buyers were easily able to see how they could make their new home look "just as good as the model home". All of the furniture used was from a local Ashley Home Store, and buyers purchasing one of the homes received a discount on their own purchases after they closed on their home. Take a look at a video we just completed of the home and see for yourself how beautifully this concept can be accomplished.

The New American Home: Orlando 2011

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I've been attending the International Builders Show for over 20 years now - where does the time go? It's something I look forward to every year, not only as a place to catch up with all of the friends and clients I've made over the years, but also to check out what's the latest and greatest in home design. The convention floor can be overwhelming - the exhibits are huge and you want to check out every booth so you don't miss anything. I always rest up before the show because I know when I'm there I've got a lot of walking to do. Thank heavens for the digital age though - before you used to pick up catalogs and information as you went, now we can find a lot of that information online. When the convention was in Dallas I was asked to be the designer and Lifestylist® on The American Home Of the Year - a project with Home Magazine, Home Depot , and Crate and Barrel . It was an honor to work with builder Steve Brooks and his team at Grand Ho...

Champion Homes Gets Social

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I just found out today  Champion Homes has a Facebook page that they are getting ready to add a lot of information and photos to. When I went to check it out, I found photos of the Lifestylist® Designed home we merchandised for them at the Tulsa show and heard that there will be more photos to come of the Texas Show. If you haven't "liked " this page yet be sure to do so - that way you'll be one of the first to see all of the exciting new changes.

Area Rugs Add Style to Any Room

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Today is an absolutely perfect day The weather has cooled off to where I'm thinking about changing my home decor to suit the cooler temperatures. - it sounds like a lot of work, but a few changes can make all of the difference in how you enjoy your home. One of my favorite ways to warm things up is with area rugs. One of my designers with Shaw Living just sent me a copy of their 2010 introductions and they are stunning! Whether you are looking for a bold, urban look or a more classic pattern they have something for you and the colors are right on trend.They also have rugs in their Ever-Touch yarns which feel amazing underfoot or make a great place to lay down and watch the football games. With hard flooring surfaces becoming more popular every day, and area rug is a great way to add color and warmth. This is a model home for American Custom Builders that was Lifestylist® Designed , and you can see what a difference it made adding this Shaw area rug. It was a long, ...

Z Gallerie: From Soap to Sofas

Finally! The cooler weather is almost here and the stores are filling up with beautiful new accessories and goodies to seasonalize our homes with. As a Lifestylist® I like to constantly be on the prowl for what's new and exciting, and get an idea of what people are really buying for their homes. I love Z Gallerie - they are my favorite "go to" source when I am working on a new model home. They are masters at offering personality pieces that help make a room or home memorable, and they also stock those big exciting works of art that you can never find when you need them. But on a recent visit they made me think of them for something I hadn't purchased from them in the past - furniture. Z Gallerie started out in 1979 as a family run poster shop which has quickly grown to include 54 locations in 18 states! Their beautiful stores have expanded into becoming a one stop shop which make it easy for consumers to get everything they need for their home in one ...

Lifestylist® Designed Cafe Gets a Bobby Flay Throwdown

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I am so excited! I just learned that Bobby Flay traveled to Tucson and had a "throwdown" with the Matias family at Teresa's Mosaic Cafe. This is a restaurant that we did the interior of, and as with all Lifestylist® Designed challenges we spent a lot of time getting to know the family and their needs before we came up with a plan. Teresa's is all about family and the wonderful handmade food so the interior had to have as much personality as the family does. To do this we designed tables made of handmade tiles - thousands of them all that we made by hand. It was an extensive amount of work but the results were definitely worth it. The episode airs on the Food Network - check out dates and times for your area.

Homearama Returns to Rochester, NY

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It's hard to believe it's already time for Homearama again - where does the time go? But this is the perfect time to visit Rochester - the produce season is in full swing, perfect weather and it's also a great time to be thinking about decorating ideas to warm up your home with. This year this annual event will be held at WaterSong in Penfield August 14th - 22nd. Sponsored by the Rochester Homebuilders Association this 9 days will not only highlight these 5 beautiful homes but there will also be an abundance of wine tasting, cooking demos and decorating seminars. Lifestylist® Design has teamed up with @home Builders three different years to participate in this great event, but my favorite home was definitely the Ronald McDonald Show House we did a few years ago. We teamed up with the amazing group of volunteers from the Ronald McDonald House and merchandised a home using furniture, artwork and accessories that were donated to Ronald McDonald for their annu...

Lifestylist® Designed TX Lake House For Sale

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Looking for the perfect home to enjoy lake front living all year long? Look no further - this beautiful 5 bedroom home is what you have been searching for! Lifestylist® Suzanne Felber and photographer Lisa Stewart visited this week to stage, photograph and help the owner market their home. See why Lifestylist® Marketing can give you the edge you are looking for to help you sell more homes. Take a look at the You Tube video of the home, or contact Norma K. Smith for more information.

Champion Homes of Texas Debuts new Model

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Our latest Lifestylist Designed Home debuted at the Great Southwest Home Show a few weeks ago and the response has been tremendous. The home was for Champion Homes of Texas , and it was a chance to show what the new Champion Homes is all about, and if you haven't take a look you need to  - great homes with great value and style. Take a look at the article we wrote for MHMSM about the show to learn more about where the factory built housing market is heading.

Model Homes in Dallas

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Lifestylist Design has worked on model homes from coast to coast, but one of the things we pride ourselves on is that we are very selective about which clients we work with. Customer service is a priority and I'll only take on clients that I can give my full attention to and become a part of their team. Because of this philosophy I couldn't be more proud of every model home that we do. We have finally found the perfect client in the Dallas/Ft. Worth area and our partnership has begun! This client thinks "out of the box" and is really listening to what the buyer wants. We all say we do, but this builder is actually doing it. They have been waiting in the wings doing their research and homework, but finally the first four homes are under construction! Our new model will be opening up in the Spring at a grand opening that's going to be a lot of fun. That's all I can tell you right now, but if you want more information feel free to contact us directly at: answe...

Memorable Model Homes

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Noted designer and retailer Alexander Julian made the following observation: “We have to be creative about getting people into our homes and stores now. In deciding if what you offer turns them on, consumers look you over for an average of 15 seconds. In that time, you need to rock ‘em and sock‘em and give them something that moves them. And you can’t do that with anything but product that is visually stimulating and exciting.” With the contraction of the economy, everyone is on a budget and there is a lot more thought and time spent on how they are going to spend every hard earned dollar. Consumers visiting an average of 30 model homes before they even begin to think about making a decision. What makes your models memorable and brings them back to your sales center/ community? One of the favorite models Lifestylist Design worked on was the Purple Cow model and campaign with Patriot Homes . Tying into Seth Godin’s Purple Cow book by building and merchandising something remarkable, ...

Window Dressings

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Window treatments are something that is needed in every home, but few people know where to find the right treatments for their needs at a cost that they can afford. Great news! This is a design area that had become much more affordable in the past few years, and now you can get beautiful treatments without breaking the bank. One of my favorite sources is Country Curtains . The name is deceiving - much of what they offer really isn't "country" but styles that would fit in any decor. their fabrics and colors are also very on-trend and I've used them in many of the model home interiors that I've done recently as well as the Homearama House for @home Builders in Rochester, NY. They have stores around the country, but you can also purchase them on their website or from their catalog. One of the services that help take the guesswork out of finding the right treatment for your home is that they will send you swatches of the actual fabrics at no charge, and they also off...