Happy Holidays From The Lifestylist®

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What is a Social Media Lifestylist?

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I can't believe it's been almost 10 years since I received the trademark registration of the term Lifestylist ! I had been using the term for quite awhile as the definition of what I do, then a wonderful mentor recommended that I trademark the term to protect it. Wonderful advice, and it has been a decision that I have never regretted. I bought my first domain names when we were still using dial up connections and no one had a clue what to do with a name after you bought it. Again I have been very fortunate to have great advisers around me and because of them I own some very powerful domain names. As Facebook , Twitter , Blogger , YouTube and LinkedIn began to become important, I discovered social media. Most of my clients are on shoestring budgets, so introducing them to the power of social media and how it can help them develop their brands and businesses was a great way to help them stretch their marketing dollars. So what is a Social Media Lifestylist ? That w...
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Timeless Design: Patriot Homes 2002

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As a Lifestylist® I always say that design should be more about lifestyles than trends. Trendy design details and decors tend to cycle out quickly and leave the owner with a home that looks and feels dated. In 2002 I was hired to be the Lifestylist® for Patriot Homes - an amazing factory built housing company based in Elkhart, Indiana. I had worked on factory built homes in the past, but never at this scale.  This is one of the first homes that I LifeStyled for them -it was at The Louisville show for their EnergyMate division. Jumping ahead 10 years, I'd be happy to show or live in this home again - it was well designed, the floorplan was open and perfect for entertaining, and the island was larger than anything else being shown at that time. Be sure to notice the pendant lighting. I know we were one of the first to show them and we were ahead of our.  All of our lighting was part of a partnership I initiated with Home Depot . When you look ...
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What's Mine is Not Yours - Intellectual Property

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Seth Godin is my guru. He is so no nonsense but funny at times, intellectual but down to earth, and what I really love about him is that he can get a point across faster than anyone else I know. His Purple Cow book started me on a new road to being more involved in marketing and social media so I'm forever grateful. When I worked on the Purple Cow House Campaign with Patriot Homes I made sure to get permission from Mr. Godin, and we credited him for the phrase (and gave out his Purple Cow Book). Today I got a great post from him titled " Simple Thoughts About Fair Use ". So timely, and as always so well written. In this new blogging, social world I'm always stunned to see how many people are using other people's photography, ads, brands, and stories without permission. This article is a must read for anyone who is even thinking about posting on Facebook, Twitter, or a blog and using someones text or images. I'm fortunate enough to have access...
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